Designer and founder, Chantal Therien, saw a niche in the market of premium, trend-lead technology accessories. The early products were a range of luxury leather laptop sleeves which were first taken into Selfridges in November 2009. Following that success, Pipetto launched its first “Designed for Apple” collection, in collaboration with Apple Europe in 2012. The range of Apple Exclusive Products sat in the top tier of Apple’s premium accessories and was one of the top-selling collections across online and in-store in Europe. Fast-forward to present day, Pipetto is stocked in over 3,200 retailers across 36 countries and continues to be a leader in premium, protective gear for Apple products.